The new reality of relocation

From cost and space to long-term value

Choosing a new business location today means defining your company’s strength for tomorrow. More than ever, relocation is a strategic decision. One that directly shapes resilience, innovation and long-term growth.

Energy as a strategic factor
Energy certainty has become one of the defining factors in real estate decisions. Without guaranteed capacity, automation, electrified transport and production simply can’t run. Across the Netherlands, grid congestion is affecting growth plans and timelines, making energy reliability not just an operational need, but a strategic requirement.

As Gerda Stelpstra, Head of Strategy at Envalue, explains:
“The question is no longer if power is available, but when and how reliably. Companies that discover too late that capacity is limited lose valuable time and momentum.”

For businesses planning relocation, it’s essential to verify not only available capacity, but also the flexibility for future expansion and the potential for local energy generation.

“Companies that discover too late that capacity is limited lose valuable time and momentum.”

Gerda Stelpstra, Head of Strategy Consulting at Envalue

Accessibility as a competitive edge
Accessibility goes far beyond logistics. It influences daily operations, employer branding and talent attraction alike. Efficient transport routes drive performance, but equally important is how easily employees and customers can reach the site, and whether the location reflects the company’s identity and values.

“A station within walking distance or a route without traffic jams can make all the difference in attracting and retaining talent,” says Stelpstra. “Commuting time has become a decisive factor in many regions.”

With a tight labour market, accessibility and livability are increasingly decisive in relocation choices. Locations that combine strong infrastructure with a balanced environment for living, learning and working have a clear advantage.

Collaboration as a catalyst
Companies that choose locations surrounded by like-minded businesses benefit from shared infrastructure, knowledge exchange and efficient supply chains. These environments create ecosystems where collaboration accelerates innovation and lowers operational costs. For logistics, manufacturing and technology sectors, this synergy is becoming a strategic driver, and one of the main reasons for selecting campuses or business districts designed for connectivity and cooperation.

From square metres to long-term value
The era of choosing a location based solely on price per square metre is over. Today’s decisions focus on long-term value: reliable energy, accessible talent and connection to ecosystems that foster innovation and growth. Relocation has evolved from an operational necessity into a cornerstone of corporate strategy, shaping not only logistics, but also reputation, sustainability and talent retention.

At Green Square Business Campus in Aalsmeer, these elements come together in one integrated environment. The campus combines secured power capacity, multimodal access just minutes from Schiphol Airport and a forward-thinking setting that encourages collaboration, wellbeing and sustainable growth.

Because relocation is no longer just about moving your business. It’s about moving it forward.

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